Schedule

10:00 AM PST
Halim Madi
Senior Product Manager, Stripe (ex-Meta)
"AI Provocations for Product Managers"
Halim (ex-Meta, Stripe, co-founder of Invisible, Inc. 5000's #3 Fastest Growing AI Company in 2024) explores the accelerating disruption caused by AI and its profound implications for product management and the product world. We’ll examine the emerging power balance in the tech world, where AI agents are not mere copilots but full replacements, challenging traditional enterprise business models. Learn why data is the new UX and how evolving AI-driven interfaces demand a more symbiotic relationship between users and products. By grounding these provocations in the fundamentals of product development, Halim offers a blueprint for navigating the shifting landscape. Designed for aspiring and seasoned AI product managers alike, it provides clarity and strategic insight for those seeking to thrive in this era of transformation.

10:30 AM PST
Michelle Desiderio
Senior Product Manager, Airbnb
"Tools and Techniques to Master the Post-Experiment Journey"
Have you ever tried to conclude a product experiment with results you believed to be straightforward, only to end up in lengthy deliberation with stakeholders before actually coming to a decision on the next steps? Your results say one thing, but gray areas leave you and your team unsure about how to proceed? If so, you’re not alone. Setting and managing expectations for next steps is often mistaken as work to be done after the run period of a product experiment. But neglecting to plan ahead for what’s next can lead to unnecessary churn amongst your team and stakeholders. Join this talk to learn techniques and tools to help you facilitate decision-making with your partners and master the post-experiment journey.

11:00 AM PST
Syed Aamir Aarfi
Senior Product Manager, Amazon Retail Foundations | Prev Led Product for AWS, Expedia
"Unlocking B2B Success: Identifying the Right Customers, Problems, and Opportunities"
In B2B, understanding your target customers is critical to developing products that resonate and drive growth. This session will equip you with a practical framework for identifying and prioritizing the most valuable B2B customer segments, pinpointing their core problems, and uncovering lucrative opportunities. We'll dive into proven techniques for conducting insightful customer interviews across different customer segments. You'll learn how to craft an effective interview guide that extracts meaningful insights into customer use cases, pain points, jobs-to-be-done, and desired outcomes. Beyond interviews, we'll explore how to leverage additional data sources like surveys and usage analytics to validate and quantify customer needs. You'll gain strategies for synthesizing this multi-source feedback into crisp value propositions and a prioritized roadmap of high-impact benefits. Whether you're launching a new B2B product or optimizing an existing one, this session will provide you with a tangible framework to ensure you're solving the right problems for the right customers at the right time.

11:30 AM PST
Break
Take a 30-minute break to recharge.

12:00 PM PST
Rushil Vora
Senior Product Manager, Microsoft
"Beyond the Black Box: Earning User Trust in AI-Powered Products"
As generative AI reshapes the way we work, earning user trust has become essential for adoption and long-term success. Many users approach AI with skepticism—concerned about model hallucinations, job displacement, or simply preferring familiar processes that already work well. This talk will share key learnings from building Copilot for customer service agents, highlighting real-world challenges in establishing trust. From transparency and reliability to user control and adoption strategies, we’ll explore what it takes to turn AI apprehension into confidence—and ultimately, into meaningful impact.

12:30 PM PST
Faiza Harji
Senior Product Manager, Google
"Design Your Life"
We often focus on prototyping products or features to achieve product-market fit, iterating based on data and feedback. But have you ever considered applying the same design thinking principles to your own life? Just like a great product, a fulfilling life requires intentionality, experimentation, and continuous improvement. In this session, we’ll explore how to approach life as a series of prototypes—testing ideas, embracing failure as learning, and refining our goals to create a life that aligns with our values and aspirations. Whether you're navigating career transitions, personal growth, or major life decisions, this framework can help you design a path that truly fits you.